merchandising Course Descriptions 

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MERC 4000 CREATIVE PROCESS                                                                                                             Prerequisite: MARK 2011                                                                                                                             Inspiration and imagination fuel a designer’s creativity. To address creativity throughout the design process, Creative Process uses a multidisciplinary approach taken from art historical, mythological, historical, psychological, and sociological traditions. Creative Process addresses students as it answers the following questions: what is creativity, and how does it manifest in the world; how does my creativity communicate with me; how do I communicate my creativity to the world; what is the connection between the metaphorical and the literal creative process; and how do designers create a highly marketable garment that responds to the desires of the haute couture market? The course examines the creative design and production process in general by analyzing the creativity necessary to concretize inspired and imagined ideas and by exploring each student’s personal creative process. Throughout the course, students develop their critical thinking skills by exploring the creative and design processes.                     2 UNITS: 11 LECTURE HOURS / 22 LAB HOURS